2016 Winter Convention Schedule

It’s our busiest time of year, convention season! It’s the time of year when we’re able to put faces to names and connect with auctioneers directly. Our winter schedule is below, if you’re in the area we would love to see you and talk about Global Auction Guide and your needs as an auctioneer. Where […]

Association Articles Conventions

Auctioneer Association Conventions

Auctioneer conventions are not only a great opportunity to get together with your fellow comrades in the auction industry, but they also keep you up to date with current technologies, issues facing auctioneers, updating your knowledge with courses, as well as further inspire you to be a better auctioneer than the year before. As a frequent […]

Auction Sales Internet Marketing

Auction Marketing Innovation

Much of the rest of the world is turning online, so why would the auction industry be any different? More and more you see live auctions turn into online auctions to reach an even greater audience. With this comes setting up websites, creating online auction platforms, really creating your own online brand and making your […]

Auction Sales

Can you sell that?

As an auctioneer you come across some pretty great items to sell. Whether it’s a fur coat found in an attic, a taxidermy grizzly bear found in the back of an old barn, or a first nations head dress from the 1800s as an auctioneer you almost need to be a bit of a historian […]

Auction Sales Internet Marketing

Showcasing your Auction Sales

Clear, concise, and organized.  That’s how you as an auctioneer should present your upcoming auction sales. You want potential bidders to easily view your upcoming sales, from the time and location of your auction to your bidder platform links to online bidding, you want to make the process of getting bidders to your sales quick […]

Auction Sales Internet Marketing

A picture is worth a thousand words….

….or a couple at least! In a previous post, we discussed the importance of photos when advertising for an auction sale. Clear, bright and relevant photos are key to a successful advertising campaign. Photos allow a preview as to what will be sold, as well as the quality and condition of the home, land, estate items, […]

Internet Marketing Misc

What’s in a colour?

Apparently, a lot. As auctioneers you’re portraying a brand, what you’re selling, who you’re selling to, and what you stand for. Whether it’s honestly, loyalty, trust or just getting the job done well, your brand is who you are. It’s hard to go back and change your brand once it’s created, so getting it right […]

Auction Sales Education Internet Marketing

Defining your skills – 5 keys to a great voice

Young, old, rookie or veteran, auctioneers can always learn something new in the auction industry to keep their business fresh and motivating. In a very competitive industry, it’s imperative to engage your bidders and to give your clients confidence in your ability to sell. After a full day of auctioneering, even in your last hour […]

Auction Sales Internet Marketing

Tips for Global Auction Guide Advertising

Online advertising auction sales is becoming a key component to the success of an auction. Knowing how to properly use these resources is very important in properly promoting your sales. Below are just some helpful tips on how to properly post your auction sales on and as efficiently as possible. 1) PDFs are not […]